Premium Waters, Inc acquires "Nicolet" and "Water Joe" brands


February 6, 2015 today it was announced Premium Waters, Inc. (PWI) a Minnesota corporation based in Minneapolis, MN purchased certain assets of Artesian Investments, Inc. Dundee, Illinois which is the parent company of the Nicolet Natural Water company with plant operations in Mountain, WI. The purchase is effective immediately. Details of the transaction were not released.

Nicolet Water Joe

Dave Holdener, CEO and President of Artesian Investments, Inc. announced the sale to PWI. Nicolet and PWI are excited about the future of the "Nicolet" and "Water Joe" brands. Plans are being developed immediately for continuation of operations, growth, and expansion. Nicolet 5 gallon route operations will be integrated into current PWI route operations in Kenosha, Racine, and the greater Milwaukee area. PWI will continue to serve existing distributors in their assigned markets. PWI will continue to operate the Nicolet plant in Mountain, WI. Dave Holdener commended and congratulated his team of employees for their long term loyalty and dedication.

Nicolet Natural water Company enjoys a 25 year history primarily in the Wisconsin and northern Illinois marketplace. Holdener, along with an outstanding team of employees, have built a very nice HOD and 5 gallon wholesale business. In addition, the Water Joe brand holds expansion potential. Nicolet has enjoyed a 25 year history as "...the official water of the Green Bay Packers..." football team. PWI intends to work closely with the Green Bay Packers to expand the existing sponsorship opportunity through many of their current retail and wholesale customers in Wisconsin and the upper Midwest. Numerous private label customers will be served by PWI as well.

PWI, a wholly owned subsidiary of Chesterman Company, Sioux City, IA is based in Minneapolis, MN. PWI operates multiple plants including locations in North Dakota, Minnesota, Wisconsin, Illinois, Missouri, Texas, Tennessee, and Georgia. PWI is a bottler of private label and branded products in bottles from 2.5 gallons to 10 ounce. PWI operates an HOD route operation in Wisconsin, Minnesota, and North Dakota and serves many wholesale customers in the same states. Wholesalers in Illinois, Iowa, and South Dakota also distribute PWI produces products. The Nicolet acquisition combines two great Wisconsin water sources and brands as PWI has owned the Chippewa Spring Brand since 1999.

For additional information, contact PWI or call 612-379-4141.